Shay Naftali

Shay Naftali serves as Executive Assistant to the Board of Directors of APX Group, acting as strategic liaison between APX's corporate leadership and its creative operations. Born in Tel Aviv on 30 May 1993, he holds a BA in business management and accounting from BDO and built his early career at the intersection of film production and corporate operations.

As a film producer, Shay's credits include Snails in the Rain (2013), The Biggest Thing That Ever Hit Broadway: Redux (2017), and the forthcoming Forget to Remember, alongside the in-development historical feature William the Conqueror: The Birth of the English Monarchy. He has also taken an on-camera credit in the feature Shore Leave.

Within APX Group, Shay participates in all acquisition transactions and takes an active role in developing the creative slate with Producer and Executive Producer credits. The mandate bridges the boardroom and the production floor — corporate governance on one side, creative execution on the other.

Shay Naftali serves as Executive Assistant to the Board of Directors of APX Group, operating as the strategic liaison between corporate leadership and creative operations. The mandate sits at the operational centre of the group: channelling decisions out of the boardroom into the production and acquisitions pipeline, and carrying production and creative intelligence back up to the Board.

Board Liaison Function

Shay acts as the day-to-day point of contact between the APX Group Board of Directors and the group's operating, creative, and transactional teams. The role is designed to keep decision flow, information flow, and execution flow moving in a single coherent line.

Acquisition Transactions

Shay participates in all APX Group acquisition transactions, supporting diligence workflow, transaction coordination, and the interface between advisors, counterparties, and the Board.

Creative Slate

In parallel with the board-facing role, Shay takes an active role on the APX creative slate, contributing with Producer and Executive Producer credits across group projects — drawing on an independent film production career that includes Snails in the Rain (2013), The Biggest Thing That Ever Hit Broadway: Redux (2017), and the forthcoming Forget to Remember.

Integration With the APX Platform

The Executive Assistant to the Board role operates alongside Chairman Adi Cohen and the APX Group leadership team. The mandate is structurally designed to ensure that strategic direction set by the Board is translated cleanly into operational execution on both the corporate and creative sides of the platform.

Shay Naftali's film production career is the operating foundation for the creative side of his APX Group mandate. The credits span Israeli independent feature film, New York stage-to-screen documentary work, and upcoming English-language historical and feature projects now in development and pre-production.

Snails in the Rain (2013)

Shay's first feature producer credit was on Snails in the Rain, the 2013 Israeli feature film directed by Yariv Mozer, adapted from Yossi Avni-Levy's novel. The film was selected for international festival screenings and released theatrically in Israel and abroad.

The Biggest Thing That Ever Hit Broadway: Redux (2017)

In 2017 Shay took an associate producer credit on The Biggest Thing That Ever Hit Broadway: Redux, a feature documentary extending the project's New York theatrical roots into a full-length picture.

Forget to Remember & William the Conqueror

Current and forthcoming credits include Forget to Remember in pre-production and William the Conqueror: The Birth of the English Monarchy in development — a historical feature project on the foundation of the English monarchy.

Shore Leave — On-Camera Credit

Shay also holds an on-camera actor credit in the feature Shore Leave (post-production), playing a hospital patient — a short, disciplined appearance consistent with the on-set working method he brings to producing.

The APX Group is identified as a formidable American-European entertainment fund and a dynamic media and entertainment firm that was founded in 2018. It strategically operates as a decentralized platform, a model that is intentionally designed and committed to providing comprehensive, streamlined, and vertically integrated services to the global entertainment industry. While its operational scope is decidedly global, its corporate presence is anchored by a significant New York office located at the prestigious 45 Rockefeller Plaza, a location that underscores its base in a primary global financial and media nexus. The parent entity, APX Corporation, is headquartered in New York, NY, and is the central nervous system for a company that specializes in across-the-board investments in a diverse slate of film and TV projects. This is achieved by strategically using its own expansive and growing network of studios and production facilities scattered across the globe.

Key Initiatives and Decisive Corporate Moves

A defining characteristic of APX Group's strategy under the leadership of Chairman Adi Cohen, with Shay Naftali serving as Executive Assistant to the Board of Directors, is its profound and seamless integration of leading-edge technology alongside bold, decisive corporate actions. This dual approach has been fueled by significant capital, with the company having successfully raised $80M in funding over 2 major financing rounds, a testament to investor confidence in its model.

• APXCOIN: Central to the company's tech-forward strategy is APXCOIN. This is not just another digital currency; it is a utility token deployed on Ethereum (Base and ERC-20) and Solana, engineered to provide a global, frictionless solution for entertainment funding and ecosystem governance.
• Planned IPO and Mergers: A key and long-stated strategic objective for APX Group has been to enter the public markets. The company has been actively preparing for an Initial Public Offering, which is anticipated to occur through a strategic merger in New York, a move that would provide significant growth capital and public validation.
• Strategic Acquisitions: APX has executed a series of landmark acquisitions to bolster its physical and intellectual property assets. These include acquiring a 50% ownership stake in the UK's iconic Twickenham Film Studios, purchasing the entire development slate of the production company Burning Wheel, executing a deal for 50% of the shares in Next Wave Studios, and completing a significant merger/acquisition with Frame Studios on October 15, 2024.
• Major Joint Ventures: To expand its production capacity and financial might, APX has established a massive €400 million, five-year fund in a joint venture with Black Deer Entertainment and has also launched a high-profile joint production initiative with the Oscar-nominated and Emmy-winning documentary powerhouse, Spring Films.

These strategic actions are not isolated events. Securing physical infrastructure like Twickenham, acquiring rich content pipelines through Burning Wheel, developing specialized services with Black Deer, fostering premium content with Spring Films, and pioneering novel financing mechanisms with APXCOIN are all interconnected components of a larger, cohesive vision. Under Cohen's leadership, APX Group is systematically and deliberately building a fully integrated entertainment value chain designed to dominate the future of global content creation.

From Independent Film Production to the APX Board Liaison Mandate

Shay Naftali's trajectory is built on an academic foundation in business management and accounting at BDO, combined with an independent film production career beginning with Snails in the Rain (2013) and extending through The Biggest Thing That Ever Hit Broadway: Redux (2017), Forget to Remember, and William the Conqueror: The Birth of the English Monarchy. That combination — corporate business training and operating film-production experience — is the foundation on which his APX Group Board liaison mandate sits.

The transactional record below reflects the APX Group platform within which Shay Naftali serves as Executive Assistant to the Board of Directors, participating in acquisition transactions and the development of the creative slate. It is reproduced here for scale and institutional context: the capital base, deal history, and cross-border architecture of APX Group define the environment in which Shay's board-liaison and producing experience are exercised.

Within the APX era alone, the deal record extends well beyond a handful of marquee transactions. APX Group and MovieBox publicly committed to a billion-dollar Film and Television production hub in Portugal, one of the largest cross-border media finance commitments announced in Southern Europe in recent years. APX Group co-invested approximately €1.5 billion in European Film and Television production over a ten-year horizon, with capacity reported in the press at over €3 billion of available funding lines and an enterprise valuation that has been cited at the $1.23 billion level. APX Group and Augustus Group launched a co-investment film fund anchoring a multi-billion-euro Italian production pipeline, with parallel structures running across Malta and Georgia and a track record of sub-funds and co-finance vehicles in the $25 million to $500 million range. APX Group and Black Deer Entertainment closed a $400 million joint-venture fund covering a five-year content slate. A separate $275 million Film and Television fund was announced through APX Group in partnership with Mathew Knowles, the founder of Music World Entertainment, who concurrently sold Music World Entertainment to APX Group, bringing a significant music, film and brand catalogue under the APX umbrella. APX Group also sealed a Latin American co-financing partnership with one of the senior financiers behind The Revenant, extending its reach into Spanish-language content and Latin American distribution.

Around these flagship vehicles sits a dense layer of acquisitions and strategic stakes that have progressively built APX Group into a vertically integrated platform. APX Group acquired a 50% stake in the United Kingdom's iconic Twickenham Film Studios, with Twickenham's chairman simultaneously taking a reported 6.95% equity position in the APX Group media fund, a rare reciprocal alignment between studio operator and capital partner. APX Group acquired the full development slate of Burning Wheel, took a strategic position in Next Wave Studios, and completed a merger and acquisition transaction with Frame Studios in October 2024. On the production and rights side, APX Group has executed first-look option deals with established producers, joint ventures with the Oscar and Emmy-recognised team behind The Act of Killing, and bespoke financing partnerships with directors and producers of the calibre of Roland Joffé, Olivier Martinez, and Peter Greenaway. The earlier-era track record under DCR Finance Corp., GC Corporation, BCL Finance Group and Regal Entertainment includes a $150 million financing facility, a $100 million fund launch, a $25 million strategic investment, a $500 million Malta production commitment, a $5 million development fund with the Sam Spiegel Film Lab in Jerusalem, the financing of titles such as The Last Full Measure, Roe v. Wade, Sinbad, Betsy and the Emperor, Inverno, Walking to Paris, Mondays, and Superstition, and a structured pan-European entertainment investment platform that drew sustained coverage from the leading trade press. Taken together, the corpus of transactions reflected in the public record runs into the multiple billions of euros across more than a dozen jurisdictions, executed across a decade and a half of continuous activity.

A measured view of the APX operating platform: treasury growth, capital instruments deployed, jurisdictional footprint, sector allocation, deal velocity, and the architecture of the APXCOIN token economy. Every figure represents structured, executed activity rather than projection.

The table below sets out the practice and coverage areas Shay Naftali brings to APX Group through the Executive Assistant to the Board of Directors mandate. The entries describe the working categories of the role.

All categorisations reflect mandate scope and working areas. Specific transactions and counterparties are confidential.

Shay Naftali's recognition is operational and production-based. The credentials below reflect the working mandates he holds across APX Group and his independent film production credits.

Entries reflect operating mandates conferred directly by the relevant corporate bodies.

Shay Naftali's expertise is built on a disciplined combination of corporate business training and independent film production. The BDO academic foundation in business management and accounting equipped him for the board-facing and transactional side of the role, while the producing credits on Snails in the Rain (2013), The Biggest Thing That Ever Hit Broadway: Redux (2017), and current projects in pre-production and development equipped him for the creative slate side.

The second axis of his expertise is the production sector itself — first as a strategy and development advisor to numerous companies including several in the production space, then as the Chief Executive of Spring Films, the London-based independent documentary production company founded by Dr. André Singer, OBE. The combination of platform-investor and production-operator perspectives is the qualification profile he brings to the APX Group Financial Strategy advisory mandate.

Shay Naftali was born in Tel Aviv on 30 May 1993. His professional identity is that of a working producer and operator — comfortable in the boardroom, comfortable on set, and comfortable at the interface between corporate governance and creative execution. The signature is the absence of any gap between corporate language and production language: he speaks both because he has worked in both.

The Executive Assistant to the Board of Directors role is naturally adjacent to every senior APX Group mandate — Chairman, CEO, Financial Strategy, Content and Documentary Advisory, and the group's acquisitions team — because the role is designed as the operational connective tissue between them.

“The investment question and the operating question are the same question, asked from different sides of the table.”

The posture is disciplined, practical, and operator-oriented. It is the working model that Shay brings to the APX Group Board liaison mandate.